The Ardell Group Continues Proactive Client PR Outreach in Asia - Leverages Strong Relationships with Media in Japan, Korea, China and Taiwan Del Mar, Calif. - January 21, 2005 - The Ardell Group, a full-service technology public relations firm, today completed another Asian PR project, providing unique support to high-technology companies with outreach needs in Japan, Korea, China and Taiwan. Ardell saved its client over 40 percent in PR costs by driving the program from Ardell headquarters in California. Ardell secured on-site meetings at the 2005 Fiber Optics Expo in Tokyo, Japan, with Nikkei Electronics, Lightwave China, Design News Japan, Laser Focus World Japan, Asia Electronics Industry and Dempa Shimbun. "There's an Asian PR renaissance underway, especially within our communications infrastructure and wireless technology practice areas," said Karina Shaver, executive vice-president of The Ardell Group. "US-based technology companies looking to gain a foothold in markets like China and Japan are often in for a rude awakening as they discover the costs associated with building awareness and preference for their products abroad." Shaver continued, "Words of advice - treat Asia as individual countries instead of as a homogeneous region, and don't expect one product launch to generate lasting traction. In our years of engineering global programs, we've found ways to stretch budgets creatively, both by doing work from our home office and through our network of trusted international firms and consultants on the ground. There are no shortcuts to building momentum in Asia; it helps to have an expert on your side." The Ardell Group has cost-effectively launched global product launches and campaigns for clients such as Finisar, Silicon Wave and Birdstep Technology, resulting in hundreds of compelling articles throughout the US, Europe and Asia. For a global launch case study, please visit www.ardellgroup.com/expertise/wireless/casestudy2.html. About The Ardell Group Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, software, and medical technology markets. If you could design your own PR agency, it would look like this . Retainer-free. ROI-driven. PR experts. Visit Ardell at www.ardellgroup.com. ### back to latest news.  |  back to top.