The Ardell Group Contributes to Client's Award-Winning Streak Del Mar, Calif. - March 9, 2005 - The Ardell Group, a full-service technology public relations firm, today celebrated with long-time client Applied Micro Circuits Corporation (AMCC), at the announcement that AMCC was selected as EDN magazine's Innovation of the Year award winner. AMCC was honored in the Communications/Networking ICs category for its PRS 5G/20G switch fabrics. Over the past six months, Ardell has worked closely with AMCC to strategically propose and secure compelling award opportunities, including the Network Systems Design Conference (NSDC) Best Telecom Product and Best in Show awards and this latest win. EDN's Innovation Awards recognize the global semiconductor industry's most significant advances in 13 major product categories and the innovative engineers who led the development of these new technologies. EDN announced that AMCC won the coveted Innovation of the Year Award at its 15th Annual Innovation Awards ceremony on March 7, 2005, at the Intercontinental Mark Hopkins in San Francisco. For more information on awards that Ardell has helped secure for its clients, visit www.ardellgroup.com/about/awards.html. For more information about AMCC's EDN Innovation of the Year award, visit http://www.amcc.com/Compinfo/PressReleases/030905a.htm. About AMCC AMCC provides the essential building blocks for the processing, moving and storing of information worldwide. The company blends systems and software expertise with high-performance, high-bandwidth silicon integration to deliver silicon, hardware and software solutions for global wide area networks (WAN), embedded applications such as PowerPC and programmable SOC architectures, storage area networks (SAN), and high-growth storage markets such as Serial ATA (SATA) RAID. AMCC's corporate headquarters are located in San Diego, California. Sales and engineering offices are located throughout the world. For further information regarding AMCC, please visit www.amcc.com. About The Ardell Group Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, software, and medical technology markets. If you could design your own PR agency, it would look like this . Retainer-free. ROI-driven. PR experts. Visit Ardell at www.ardellgroup.com. ### back to latest news.  |  back to top.