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    The Ardell Group Adds Staccato Communications to Expanding Wireless Portfolio Latest addition to San Diego's leading high-technology PR firm brings UWB focus to Ardell's client roster Del Mar, Calif. - May 26, 2006 -The Ardell Group, a full-service technology public relations firm, announces new client contract with wireless powerhouse, Staccato Communications. Staccato has selected The Ardell Group as its public relations agency of record. Staccato is an Ultra Wideband (UWB) wireless technology pioneer and Certified Wireless USB leader. As the wireless industry continues to face rapid growth, Ardell is keeping with the pace as a key player in promoting and connecting industry thought leaders. In order to increase Staccato's visibility, The Ardell Group will launch a cost-effective international PR campaign focused around Staccato's unique role as the industry's only single-chip, all-CMOS provider. Through Ardell's solid relationships with many trade and wireless-driven publications, Staccato's key messages will penetrate target outlets in both the U.S. and Asia. Highlighting this new partnership, David Stowe, CEO of The Ardell Group, said, "We're excited to promote Staccato Communications and to help execute the company's innovative vision as the industry's only single-chip all-CMOS provider. This new partnership is a testament to our ability to deliver results-driven public relations services. Staccato is dedicated to the emerging wireless market and our team of seasoned professionals is ready to support them. Our philosophy is simple in that we customize each PR campaign in order to tailor to the client's individual needs. In an industry that is typically based on quick turnover, we earn our client's business every month and by doing so, retain clients for an extended period of time." "Our goal is to maintain leadership in the wireless market and to find new ways to gain exposure. Serving as a valuable asset to our company, Ardell's flawless tactical execution of strategic plans will help strengthen that positioning," said Mark Bowles, co-founder and vice president of business development and corporate marketing for Staccato Communications. "We are very pleased to partner with a PR agency with such extensive technology experience. We see Ardell's understanding of wireless USB through their industry expertise and are attracted to the company's retainer-free approach. Bringing Ardell on board will ensure that we deliver news and industry updates effectively to the right audience." About Staccato Communications Headquartered in San Diego, Calif., Staccato Communications is an Ultra Wideband (UWB) technology pioneer with applications expertise in Certified Wireless USB, Bluetooth and Internet Protocol (IP) connectivity. The fabless semiconductor company serves the personal computing, consumer electronics and mobile phone industries with small form factor, single-chip, all-CMOS wireless solutions. Staccato's WiMedia-based offerings include PHY, MAC, drivers, application software, development kits and reference designs. The Team Staccato Partner Program enables total solutions through alliances with industry leaders throughout the value chain. For more information, please visit .www.staccatocommunications.com.About The Ardell Group Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, embedded, and consumer electronics markets. If you could design your own PR agency, it would look like this . Retainer-free. ROI-driven. PR experts. Visit Ardell at www.ardellgroup.com.back to latest news. | back to top. |
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