The Domino Group will leverage complementary core expertise from both Ardell and Drasnin, meshing together PR practices such as Ardell’s unique retainer-free and ROI-driven approach and Drasnin’s larger-than-life media outreach tactics.  Domino is staffed by members of both veteran firms, resulting in a sophisticated and eclectic group of public relations talent.  To date, the new firm already boasts a steady roster of clientele, ranging from local boutique businesses to national corporations.

 “When the opportunity arose for my team to join a powerhouse like Ardell, it was like two magnetic forces drawn together – we’re the explosive ‘yin’ to Ardell’s focused and results-oriented ‘yang’,” said Ray Drasnin, former CEO of Drasnin Communications and the new senior vice president of business development for The Domino Group.  “The transition has been effortless, and we’re excited to continue broadening each other’s horizons and skillsets while having an incredible amount of fun along the way.”

The Ardell Group will continue to provide retainer-free, results-oriented PR services to start-up to mid-cap technology companies in the communications infrastructure, wireless technology, software, and medical technology markets, and will serve as the parent company for Domino.

“Domino’s incredible success right out of the gate confirms three things: the partnership is a perfect fit, our timing is right, and the consumer market is ripe,” said Karina Shaver, president of both The Ardell Group and The Domino Group.  “Companies can’t seem to get enough of Domino’s creative approaches to effectively engaging their target audiences.  We’re ecstatic about the Drasnin team joining the Ardell family, and are blown away by the overwhelming market response to this union.”

The Domino Group will unveil its new company website at an invite-only launch party in late summer 2005.

About The Domino Group

Founded in 2005, The Domino Group is the inventive consumer arm of The Ardell Group, born from the fusion of the former Drasnin Communications agency and select Ardell team members.  The Domino Group uses ingenuity and larger-than-life PR strategies to drive awareness and bottom-line results for its vast consumer-based clientele, ranging from boutique companies to national corporations.  For more information, please call 858-792-2937 or visit www.domino-pr.com.

About The Ardell Group

Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, software, and medical technology markets.  If you could design your own PR agency, it would look like thisä.  Retainer-free.  ROI-driven.  PR experts.  Visit Ardell at www.ardellgroup.com..