Ardell Group Continues Momentum in the Storage Market

Leading San Diego Technology PR Agency Adds Dot Hill and IP Storage Forum to Expanding Portfolio


Del Mar, Calif. - July 27, 2005 -The Ardell Group, an award-winning full-service technology public relations firm, recently welcomed two new players from the storage market segment to its fast-expanding client roster: Dot Hill Systems Corp., a leader in innovative design and delivery of storage networking solutions; and the IP Storage Forum, a marketing organization within the Storage Networking Industry Association (SNIA), created to drive the broad adoption of IP-based SAN storage solutions.

According to the IDC, the storage market is expected to sustain double-digit annual growth from 2005 to 2009.  The demand for  creative and effective public relations counsel and execution in the industry will rise as the market grows and competition increases.  Ardell will continue to lead this charge as it bolsters its position as the top-notch public relations storage expert. 


“Our depth of knowledge in the storage industry and our PR expertise attract top companies to Ardell,” said Karina Shaver, president of The Ardell Group.  “We maintain strong relationships with key analysts and press that enable us to deliver successful PR campaigns.  Our client base is continues to expand as word of our retainer-free and ROI-driven practices spreads throughout the storage community.” 

Ardell has unmatched knowledge, experience and resources that maximize clients’ visibility and market share.  The firm’s philosophy is to produce consistent and measurable results,  and Ardell continues to do so for other clients in other industries such as AMCC, Finisar and the ASI SIG.

About Dot Hill

Dot Hill’s storage management software is used worldwide by channel partners.  Founded in 1999 through the merger of Artecon and Box Hill, Ddot Hill has nearly two decades of expertise in designing storage solutions.  Its products include the SANnet® II family of storage systems, the RIO Xtreme™ storage solutions, SANscape® storage management software and SANpath® storage networking software.


About the IP Storage Forum

The IP Storage Forum is a marketing organization within the Storage Networking Industry Association to assist the transition from direct-attached to networked storage, through the adoption of IP storage solutions around the world.  The IPSF is dedicated to providing the IT community with education and vendor-neutral information.

About The Ardell Group

Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, software, and medical technology markets.  If you could design your own PR agency, it would look like this.  Retainer-free.  ROI-driven.  PR experts.


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