Arkados Joins The Ardell Group's Roster of Pioneering Semiconductor Clients


Del Mar, Calif. - August 9, 2006 -
The Ardell Group, an award-winning full-service technology public relations firm, today announced that Arkados, known as "the HomePlug® Applications Company," has joined the firm's impressive roster of semiconductor technology clientele.

"As past president and current chief strategist for the HomePlug Powerline Alliance, I've seen first-hand the impressive work that The Ardell Group has done for the HomePlug Powerline Alliance, and I knew they would be a great asset to Arkados' communications and marketing team as well," said Oleg Logvinov, president and CEO of Arkados.

"Arkados' digital home connectivity message is incredibly compelling right now, as is their standards-based powerline communications technology," said David Stowe, CEO of The Ardell Group. "We're thrilled to welcome a member of the HomePlug Powerline Alliance as a partner, and will put our resources, relationships and expertise to work for them as they make the important transition from a research and development-focused entity into a commercial enterprise."

Ardell has unmatched knowledge, experience and resources that maximize clients' visibility and market share. The firm's philosophy is to produce consistent and measurable results, and Ardell continues to do so for other semiconductor clients such as Staccato Communications and AMCC.

About Arkados, Inc. Arkados, "the HomePlug Applications Company," delivers a universal platform that enables the effortless networking of home entertainment and computer devices using standard electricity lines. The company's system-on-chip solutions are uniquely designed to drive a wide variety of powerline-enabled consumer electronics and home computing products, such as stereos, radios, speakers, MP3 players, computers, televisions, gaming consoles, security cameras and cable and DSL modems. Arkados customers can bring numerous sophisticated, full-featured products to market faster at a lower overall development cost using a single platform: the company's versatile and programmable ArkTIC™ platform. Arkados solutions leverage the benefits of HomePlug Powerline Alliance specifications and can also be used for in-building and to-the-home (BPL) applications. Arkados™, ArkTIC™ and Direct to Speaker™ are trademarks of Arkados Inc., a wholly owned subsidiary of the Arkados Group, Inc. HomePlug® is a registered trademark of the HomePlug Powerline Alliance, of which Arkados is a member. iPod® is a registered trademark of Apple Computer, Inc. More information can be found at www.arkados.com.

About The Ardell Group

Founded in 1989, The Ardell Group is a public relations firm that specializes in promoting start-up to mid-cap technology companies in the communications infrastructure, wireless technology, embedded, and consumer electronics markets. If you could design your own PR agency, it would look like this . Retainer-free. ROI-driven. PR experts. Visit Ardell at www.ardellgroup.com.

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