In October 2000, AMCC (NASDAQ: AMCC) decided to acquire MMC Networks (NASDAQ: MMCN) - the largest communications IC deal in history and the second largest deal in semiconductor history.


The Ardell Group focused on positioning AMCC as a company experiencing exponential growth and increasing strength within the optical networking industry. Focused equally on proactive outreach to key business, trade and financial outlets. Leveraged weekend/home contact information for major editorial outlets to maximize coverage for a Sunday evening announcement, in addition to securing and media-prepping both CEOs for several high-profile live broadcast TV interviews. Drove all coordination with MMC IR/PR agencies, logistical planning, scheduling and compilation and distribution of background materials on both companies throughout the media campaign.

• In-depth coverage was secured in several major outlets including: Associated Press, New York Times, San Jose Mercury News, Bloomberg News, Dow Jones, CBSMarketwatch, Wall Street Journal, CNBC, CNNfn, EE Times, Electronic News, Investors Business Daily, On-24.com, RadioWallStreet.com, Reuters, San Diego Union Tribune and local San Diego television stations.
• In total, 183 business, financial and trade clips were generated by Ardell's efforts, further strengthening AMCC's position as a leading semiconductor supplier in the communications marketplace.