A new company, ddn, was launching a revolutionary new product that automates the refill process for prescription drugs, in the pharmaceutical market. Due to limited budget resources, Ardell was given a 3-month window and specific budget for the product/company launch.


Ardell introduced the company, highlighting its leadership and technology expertise in marketplace, at a major industry tradeshow to better leverage the limited budget. Through the focused 3-month campaign, Ardell established initial credibility for ddn's technology in the pharmaceutical, chain drug store, retail, and self-service/kiosk markets, while positioning ddn's APM™ technology as the premier solution in the industry.

• Nine articles in top-tier target publications, including Drug Topics, Chain Drug Review, US Pharmacist, Pharmacy Today, and Retail Pharmacy Management
• Secured press meetings, increasing visibility at key industry trade shows including NACDS Pharmacy & Technology Conference
• Established relationships with key industry analysts, including one analyst who provided an endorsement of ddn's technology for a press release
• Increased awareness of APM technology in the pharmaceutical and retail marketplace
• Established credibility and need of technology in pharmacies, chain drug and retail stores
• Developed relationships and recognition of ddn with key press and analysts
• Positioned ddn's APM as the premier solution in the market; ahead of their top competitor