Leading eCommerce and online CRM software provider was facing a lack of "hard news" in Q4.


Leverage holiday season using a trend story campaign. Garner significant national print and broadcast coverage around both the client's role in the success of online retail holiday sales, as well as leveraging thought-leadership from client's executives. Use strong customer testimonials and statistics from leading retail customers.


A single press release and well-orchestrated proactive pitching efforts resulted in 6 feature stories in leading publications such as eWeek, InformationWeek and Network World, in addition to high-profile broadcast coverage on CNBC.