The Ardell Group - Newsletters


		top 5 ways to impress your clients' board of directors prezblog ardell case study of the month hit of the month where to find us top 5 ways to impress your clients' board of directors ROI (Return on Investment). Show them on a consistent basis that they're getting what they pay for and that the value you bring to the table is worth it. Keep their bottom line in mind. If your client's BOD knows that you're looking out for their best interests, they know their investment in PR is a smart one. Be proactive, not reactive. Stay ahead of the game by anticipating opportunities and challenges, and providing strategic recommendations when appropriate. Think outside of the box. Sometimes change can be a good thing. Proposing new and innovative ways to meet your client's goals and objectives can provide some refreshing and welcome perspectives. Share your successes. Make sure they know what you're doing especially when you do it well! prezblog Finding the Authentic Hook - Olympic Feat? Every biennium we're treated with the thrill of victory and the agony of defeat - the Olympics. This year from Torino we're experiencing PR at its best - not only of the host city and country, but a great lesson of how to build a true personal interest story. No one does it better than Bob Costas (or rather his producers and writers), and we can all take a page from his book. There is a difference between news and a story - a story draws the reader or viewer in, connecting them in a way no facts, figures or b-roll can do. Finding the authentic essence of a story - what truly is a good "hook" - is what separates the PR hacks from the pros. It can be as simple as an athlete's background, his or her latest off-handed remark, or the most compelling of all, a tragic experience or failure and then a phoenix-like rise back to stardom. So in honor of the winter Olympics, consider what Bob Costas would say if he were to report on your company or executive this month. - K.S. ardell case study of the month: “Global Reach: Taking Wireless Across the Atlantic” Situation Birdstep Technology's wireless infrastructure software technologies make nomadic lifestyles a reality, enabling users to retrieve information from any device in any location, over any network infrastructure. Birdstep hired The Ardell Group to initiate and drive an ongoing wireless PR campaign throughout US and Europe. Solution Introduce Birdstep to wireless press and analysts, promote products, customer and partner wins while building and maintaining relationships between executive team and key industry influencers. Results Two product launches in US & EMEA, resulting in more than 30 press/analyst briefings and 25+ editorial mentions Three customer/partner announcements in US & EMEA, resulting in more than 20 editorial mentions Company was positioned as a leader in wireless software solutions for telecom and enterprise network topologies Invitation to contribute 5+ technical articles in trade magazines such as Wireless Business & Technology, Internet Telephony, CommVerge, Broadband Wireless Exchange and USTA Telecom Executive. hit of the month: RSI in RFID Journal "Kimberly-Clark Getting RFID Gen 2 Ready" where to find us: 3/5/06-3/10/06 - OFC/NFOEC - Anaheim, CA 3/7/06-3/9/06 - Intel Developers Forum (IDF) - San Francisco, CA 4/3/06-4/6/06 - Storage Networking World (SNW) - San Diego, CA 4/3/06-4/7/06 - Embedded Systems Conference (ESC) - San Jose, CA